There’s this idea I’ve been obsessed with lately, Reader. Internal conflict. Why you ask? Well… There’s one reason I’m not quite ready to share yet 🤐🤐🤐 The other reason? I’ve been having a lot of internal conflict lately—like an overthinker does… And it made me think of how our ideal client's minds work the same work. No duh, because we’re all humans. (If you’re a robot reading this—kindly unsubscribe 🤖) We ALL have a goal we want to achieve (or at least I’d hope so)—but a lot of times,...
10 days ago • 2 min read
It’s October 3rd, Reader. And the limit does not exist on how many quotes from Mean Girls live rent-free in my head—like: “That’s so fetch.”—Gretchen Wieners “I’m a mouse. Duh!”—Karen Smith “Grool. I meant to say cool but then I started to say great.”—Cady Heron “She doesn’t even go here!”—Damian “But you're, like, really pretty.”—Regina George 🎀 I know, I know. My taste in cinema is super refined. But that last one. THAT 🎀 one. That one reminds me of the reaction someone SHOULD have when...
14 days ago • 1 min read
Hey, Reader! A few weeks ago I heard someone say this: “You can’t expect a Lamborghini, without a Lamborghini budget.” 🚗 And if that ain’t the truth I don’t what is. We’ve all had that *one* (or five) client or customer who's tried to test this theory—and it never goes well 😬 Because while our expectations when we’re buying something SHOULD match reality—that doesn’t always happen. ^^^ That’s why it’s so important to present your brand in the right way—that attracts clients who CAN afford...
17 days ago • 1 min read
If you’ve been on this newsletter for more than 5 minutes, Reader—you know I love talking about all things websites & biz stuff. And that’s exactly what I did on the latest episode of The Event: Crushed Podcast. Becky Hart, from Event Crush, & I chatted all about how to optimize your website for success—so you can make more sales, like: ⭐ 3 Main categories that make a website successful & convert well. ⭐ Why you might be behind if you're not rebranding your biz & redesigning your website in...
20 days ago • 1 min read
I’m fairly decent at creating content consistently for my biz Reader. But, when I’m dealing with life stuff that’s piled up fast with unexpected things (see my last newsletter about cranberries never looking the same again 👀)... You’d better believe worrying about posting on IG gets drops like a #hotpotato off of my to-do list 🥔 🔥 (For 20 days to be precise…oopsies 😬) But, you know what has been happening while I haven’t been posting Reader? ^^^ My website is still bringing in traffic without...
24 days ago • 1 min read
I don’t know about you, Reader, but after Labor Day & my birthday hits—I go straight into full 🎶 “This is Halloween, this is Halloween…” 🎶 mode 🎃 👻 🧟 ☠️ 🦇 🐈⬛ 🪦 With the song lyrics from my favorite Halloween movies dancing in my head like those spooky scary skeletons… And there’s one particular lyric I want to bring to your attention—direct from Oogie Boogie’s Song: “He's ancient, he's ugly. I don't know which is worse. I might just split a seam now. If I don't die laughing first.” ^^^ And...
about 1 month ago • 1 min read
There are *A LOT* of Disney quotes that squirrel around in my head rent-free on the daily, Reader. (No surprises—this newsletter practically survives off them LOL 😆) Like: “Fish are friends, not food.” - Bruce, Finding Nemo “T as in Troy?” - Gabriella, High School Musical “How do you lose a woman?” - Mr. Mosby, “You forget to cherish her.” - Cody, The Suite Life of Zack & Cody “Pull the lever, Kronk!” - Yzma, The Emperor’s New Groove 🤯 “To overnight six packages to Japan is how much? What?...
about 2 months ago • 1 min read
I’m gonna get straight to the pointe, Reader: Your ideal clients are gonna leave your website if they can’t find the info they need fast and/or your website design is ugly 😬 #sorrynotsorry to rip the Band-Aid off—but if you’re gonna go to all the hard work of getting your ideal clients to your website… ^^^ They need to stick around long enough to either a) buy something from you or b) subscribe to your email list so you can stay in touch with them. And if they’re leaving before they do either...
3 months ago • 1 min read
If you’ve ever been to Costco Reader—you’re familiar with the samples throughout the store. And I could write a whole blog about why that’s an excellent marketing strategy (*adds to to-do list*)... But, that’s not today’s newsletter. Instead, I’m gonna tell you a story (I promise it’s business-related)—but first let me set the scene. I’m walking in the snack section of Costco, the area where you’d find the roasted cashews, granola bars & fruit snacks. Which is also the home of the beef jerky....
3 months ago • 2 min read
