I’m gonna get straight to the pointe, Reader: Your ideal clients are gonna leave your website if they can’t find the info they need fast and/or your website design is ugly 😬 #sorrynotsorry to rip the Band-Aid off—but if you’re gonna go to all the hard work of getting your ideal clients to your website… ^^^ They need to stick around long enough to either a) buy something from you or b) subscribe to your email list so you can stay in touch with them. And if they’re leaving before they do either...
about 1 month ago • 1 min read
If you’ve ever been to Costco Reader—you’re familiar with the samples throughout the store. And I could write a whole blog about why that’s an excellent marketing strategy (*adds to to-do list*)... But, that’s not today’s newsletter. Instead, I’m gonna tell you a story (I promise it’s business-related)—but first let me set the scene. I’m walking in the snack section of Costco, the area where you’d find the roasted cashews, granola bars & fruit snacks. Which is also the home of the beef jerky....
about 2 months ago • 2 min read
Hey, Reader! The internet has told me, it’s Amazon Prime Day this week…? ^^^ I say that like I have a clue what’s happening because I’m not an Amazon fangirl by any stretch of the imagination 🙃 What can I say, fast shipping just doesn’t do it for me 🤷🏻♀️ But, I figured since everyone’s probably gonna have an influencer moment this week—sending you links to their favorite products… I might as well join the club—and send you a list of 7️⃣ of my favorite biz tools & resources. I mean, why not?...
about 2 months ago • 1 min read
I hate my business. ^^^ That’s the thought that crossed my mind this weekend Reader. Or really, I don’t hate my business so much as I hate the direction (or lack of) it’s going right now. ^^^ Literally me the last few days My website doesn’t reflect my current design skills 😬 My copy is all over the place. My lead generation is 💩 💩 💩 And I actually do kind of hate my visual branding right now TBH. (The lime green just isn’t doing it for me anymore 💚) So I’m diving into excavating my offers &...
4 months ago • 2 min read
