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Lamborghini or ghost?
Hey, Reader!A few weeks ago I heard someone say this: “You can’t expect a Lamborghini, without a Lamborghini budget.” 🚗And if that ain’t the truth I don’t what is. We’ve all had that *one* (or five) client or customer who's tried to test this theory—and it never goes well 😬 Because while our expectations when we’re buying something SHOULD match reality—that doesn’t always happen. ^^^ That’s why it’s so important to present your brand in the right way—that attracts clients who CAN afford your offers—so you can hopefully *crosses fingers & says a prayer* avoid this problem. And if you’re attracting less-than-ideal-budget clients on the regular…Your website could be the culprit—because you’re not showcasing your work in a way that matches the expectations someone should have when they work with you. Think of it this way: “If your website looks like a haunted house, you’re gonna attract ghosts.” 👻
But, like I talked about in that podcast episode I did last week—there’s not always a clear-cut answer on when you should rebrand your biz or redesign your website. ^^^ That’s why I wrote a new blog on 10 Signs Your Website Needs a Refreshed Design.Because 2024 has been the unofficial year of the rebrand in the creative biz space. And if all your industry peers are updating their visual online presence, but you’re not—you might be falling behind because they’re setting the bar of what clients can expect your industry to look like. So if your website hasn’t been updated in a few years—you probably need to dust it off with a new design. ^^^ So it can be your 24/7 sales-machine, acting as an asset for your biz—not something that’s out-of-date & just sits on the ‘net collecting digital dust.
Peace Out ✌🏻️HannahP.S.Having high-quality imagery on your website is a *must*. The good news? You don't have to do a full brand photoshoot for all your imagery. Elevae Visuals (formerly Social Squares) has a professional, non-cheesy stock imagery library where you can find on-brand images to use on your website & social media accounts. |
Hannah | Showit Website Designer
Join the community of 200+ business owners snagging the latest edition of the MWB newsletter—jam-packed with website, marketing & business tips + zillennial references—sent straight to your inbox every week.
Storytelling has been on my mind A LOT lately, {SUB NAME}. One of the reasons why I won’t get into yet… But the other reason is because storytelling’s underused in the creative biz space. ^^^ When it should be your biggest marketing flex. Because your story is the one thing no one can steal from you or attempt to replicate, Reader. Your brand aesthetic, SOP’s + processes, your theories… Can all be copied + pasted by anyone in your industry. But, your story? ^^^ It would be weird if someone...
There’s this idea I’ve been obsessed with lately, Reader. Internal conflict. Why you ask? Well… There’s one reason I’m not quite ready to share yet 🤐🤐🤐 The other reason? I’ve been having a lot of internal conflict lately—like an overthinker does… And it made me think of how our ideal client's minds work the same work. No duh, because we’re all humans. (If you’re a robot reading this—kindly unsubscribe 🤖) We ALL have a goal we want to achieve (or at least I’d hope so)—but a lot of times,...
It’s October 3rd, Reader. And the limit does not exist on how many quotes from Mean Girls live rent-free in my head—like: “That’s so fetch.”—Gretchen Wieners “I’m a mouse. Duh!”—Karen Smith “Grool. I meant to say cool but then I started to say great.”—Cady Heron “She doesn’t even go here!”—Damian “But you're, like, really pretty.”—Regina George 🎀 I know, I know. My taste in cinema is super refined. But that last one. THAT 🎀 one. That one reminds me of the reaction someone SHOULD have when...