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Ignore if celebs buy from you.
There are *A LOT* of Disney quotes that squirrel around in my head rent-free on the daily, Reader.(No surprises—this newsletter practically survives off them LOL 😆) Like:
^^^ But that last one, Reader. THAT mind blown-emojied one 🤯 Is *exactly* what’s gonna happen if you’re on a consult call with an ideal client & they haven’t SEEN your pricing on your website—before hopping on the call.Because here’s the thing: I know some “biz coaches” argue you shouldn’t show your pricing on your website 🙄 Just in case Chad Micheal Murray needs your services & you wanna up-charge more than your average client—because celeb-status & all that 🙄 BUT… Besides that unicorn scenario, sticker shock does just like the name implies. It shocks YOUR IDEAL CLIENTS because the number they had in their head of what it actually costs to work with you—isn’t always gonna align with your pricing. ^^^ In fact 99.9% of the time it’s gonna be much lower than reality. Which is why unless you serve celebs on the regular (ignore my advice if that’s the case)...📢📢📢 YOU NEED TO SHOW YOUR PRICING ON YOUR WEBSITE!!!!!!!!!(Sorry I shouted. Those “biz coaches” are hard of hearing sometimes 😉) So in today’s blog—I’m going over why you should have prices AND how to show in a way that doesn’t box you into a set package cost if you do need to upsell.
Peace Out ✌🏻️Hannah |
Hannah | Showit Website Designer
Join the community of 200+ business owners snagging the latest edition of the MWB newsletter—jam-packed with website, marketing & business tips + zillennial references—sent straight to your inbox every week.
I don’t know about you, Reader, but after Labor Day & my birthday hits—I go straight into full 🎶 “This is Halloween, this is Halloween…” 🎶 mode 🎃 👻 🧟 ☠️ 🦇 🐈⬛ 🪦 With the song lyrics from my favorite Halloween movies dancing in my head like those spooky scary skeletons… And there’s one particular lyric I want to bring to your attention—direct from Oogie Boogie’s Song: “He's ancient, he's ugly. I don't know which is worse. I might just split a seam now. If I don't die laughing first.” ^^^ And...
I’m gonna get straight to the pointe, Reader: Your ideal clients are gonna leave your website if they can’t find the info they need fast and/or your website design is ugly 😬 #sorrynotsorry to rip the Band-Aid off—but if you’re gonna go to all the hard work of getting your ideal clients to your website… ^^^ They need to stick around long enough to either a) buy something from you or b) subscribe to your email list so you can stay in touch with them. And if they’re leaving before they do either...
If you’ve ever been to Costco Reader—you’re familiar with the samples throughout the store. And I could write a whole blog about why that’s an excellent marketing strategy (*adds to to-do list*)... But, that’s not today’s newsletter. Instead, I’m gonna tell you a story (I promise it’s business-related)—but first let me set the scene. I’m walking in the snack section of Costco, the area where you’d find the roasted cashews, granola bars & fruit snacks. Which is also the home of the beef jerky....