I don’t know about you, Reader, but after Labor Day & my birthday hits—I go straight into full 🎶 “This is Halloween, this is Halloween…” 🎶 mode 🎃 👻 🧟 ☠️ 🦇 🐈‍⬛ 🪦

With the song lyrics from my favorite Halloween movies dancing in my head like those spooky scary skeletons…

And there’s one particular lyric I want to bring to your attention—direct from Oogie Boogie’s Song:

“He's ancient, he's ugly. I don't know which is worse. I might just split a seam now. If I don't die laughing first.”

^^^ And *that* Reader—is the same exact reaction your ideal clients are gonna have when they land on your website if it’s ugly 😬

Because, whether we like it or not, people judge a book by its cover—or in this case a website by its design.

Specifically, 75% of your website visitors will decide your business isn’t credible based on the design.

^^^ Yes. You read that right. Your ENTIRE biz will be judged by your website’s design 🤯

Because while your website might seem like a small part of your biz…

It’s actually kind of a big deal. And the ripple effect of an ugly website design—could end up being as catastrophic as Jack Skellington trying to take over Christmas.

(*Read that stat again if you’re still unsure*)

Your website is the Halloween Town of your website—aka. it’s the central hub where all your traffic drives to AND one of the best vehicles to measure whether your marketing efforts are working, or not.

It’s just one of those things a Google doc or napkin can’t track #sorrynotsorry

That’s why I’m bringing back a blog from the archives that dives EVEN DEEPER on this topic. The subject being why you need a pretty website AND 5 elements that’ll make it look great—so you don’t have your ideal client’s going to your website & thinking, “Oh, boy that’s something strange…”.

Peace Out ✌🏻️

Hannah

P.S.

Tracking your website analytics & stats with Google Analytics...is kind of a pain in the derriere, Reader.

That's why I use Fathom Analytics on my website to track all that data. It's easy to read without needing a rocket surgery degree—only giving you the info you actually need to track. Click that link if you wanna give it a spin.