Storytelling has been on my mind A LOT lately, {SUB NAME}. One of the reasons why I won’t get into yet… But the other reason is because storytelling’s underused in the creative biz space. ^^^ When it should be your biggest marketing flex. Because your story is the one thing no one can steal from you or attempt to replicate, Reader. Your brand aesthetic, SOP’s + processes, your theories… Can all be copied + pasted by anyone in your industry. But, your story? ^^^ It would be weird if someone...

There’s this idea I’ve been obsessed with lately, Reader. Internal conflict. Why you ask? Well… There’s one reason I’m not quite ready to share yet 🤐🤐🤐 The other reason? I’ve been having a lot of internal conflict lately—like an overthinker does… And it made me think of how our ideal client's minds work the same work. No duh, because we’re all humans. (If you’re a robot reading this—kindly unsubscribe 🤖) We ALL have a goal we want to achieve (or at least I’d hope so)—but a lot of times,...

It’s October 3rd, Reader. And the limit does not exist on how many quotes from Mean Girls live rent-free in my head—like: “That’s so fetch.”—Gretchen Wieners “I’m a mouse. Duh!”—Karen Smith “Grool. I meant to say cool but then I started to say great.”—Cady Heron “She doesn’t even go here!”—Damian “But you're, like, really pretty.”—Regina George 🎀 I know, I know. My taste in cinema is super refined. But that last one. THAT 🎀 one. That one reminds me of the reaction someone SHOULD have when...